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This year has certainly been fun with the broadening of the skills our Design Agency now offers to clients. Video and animation has been a way of moving from static design and illustration into creating a short movie to help promote and educate solutions to our customers clients. Using Adobe Illustrator, PhotoShop and After Effects we have created a number of animations which have been backed with professional voice overs when required and subtle music soundtracks. It has certainly been good for internal development using the latest applications to create the ideal solutions.
Videos can be hosted on popular sites such as YouTube or Vimeo in either public or private format. This means that once the movie is finished it can be published and online in the same day.
From our experience when generating the short movies it is essential that there is a good script to work from. We found that one video we designed had to fit into 4 minutes but when we read out the script verbatim it was much longer than this and that is without any dramatic effect. It's a bit like having chapters on a movie so you can switch between the scenes in the overall story and message you are trying to achieve.
We certainly love working on the design for videos and animations and would love to work with other companies in helping them develop their marketing using this medium.
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